The Associated Press: BET founder mimics Va. gov candidate’s speech

October 5th, 2009

Ah… the lost art of the apology! Here we go with a modern version of what passes for an apology:

“I shouldn’t have done it in the manner in which I did and for that I apologize for any offense he, or others, may have taken,” Johnson said.

What is wrong with this apology you might ask?

Well… at first the person who offered the apology seems to acknowledge the offense. But… it is when the apologist uses words like if or may that become the problem. These words provide “wiggle room” or better yet, cover.

A true apology will acknowledge the offensive behavior, period. It will not be couched in terms like “if I offended.” If someone is offended, you offended them! But simply presenting a straw man argument for an apology does not make it a true apology.

A true apology comes from the heart and acknowledges the incorrect, harmful behavior that HAS occurred.  The apology needs to further ameliorate that behavior through making amends and restitution.

What passes for an apology these days, is more times not, but only a “hedging of bets” to cover one’s hind-side (just in case it’s needed!)

Really!

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The Associated Press: BET founder mimics Va. gov candidate’s speech


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